Because finding the right undertone matters more than simply having more shades.

When we started developing Perenne Velvet Glow BB Cream, one question kept coming up:

Should we launch multiple shades, or create one thoughtfully developed shade that works beautifully across a broad range of Indian skin tones?

We chose the second.

And there was a reason.

We didn't want to create another BB cream where customers have to spend time figuring out whether they are “light,” “medium,” or “beige,” only to discover that the undertone doesn't actually look natural on their skin.

Instead, we focused on something we believe is incredibly important for Indian skin:

The Undertone.

 

Why Warm Yellow?

Indian skin is beautifully diverse. We have an incredible spectrum of complexions, but many Indian skin tones also have warm, golden or yellow undertones.

 

When a complexion product is too pink, too cool, or too grey, it can sometimes look visibly different from the natural skin.

That is not the look we wanted for Velvet Glow.

We wanted something that would melt into the skin, rather than sit on top of it.

That's why we developed Velvet Glow with a warm-yellow undertone, designed specifically to complement light–medium Indian skin tones.

The goal isn't to change your skin colour.

The goal is to make your own complexion look:

• More even.
• More fresh.
• More radiant.
• More naturally perfected.

One Shade. One Simple Beauty Ritual.

We know that “one shade” may sound unusual when we're surrounded by complexion products with dozens of shades.

But more shades don't automatically mean a better product.

 

What matters is:

Undertone + texture + adaptability + finish.

With Velvet Glow, we wanted to create an effortless everyday complexion product that doesn't require a complicated shade-matching process.

Just apply.

Blend.

And let it melt into your skin.

 

What Does “Warm Yellow” Actually Mean?

Think about the natural warmth in Indian skin.

• Golden.
• Warm.
• Sun-kissed.
• Healthy.

A warm-yellow undertone is designed to complement these natural tones rather than fighting against them.

When blended correctly, Velvet Glow creates a soft complexion veil that helps visually even the appearance of the skin while maintaining a natural-looking finish.

It's not about looking like you're wearing a layer of foundation.

It's about looking like your skin — only more polished.

 

The No-Makeup Makeup Look We Wanted

Velvet Glow was created for women who don't necessarily want to look “made up.”

Maybe you're going to work.

Maybe you're heading to college.

Maybe you're meeting friends for coffee.

Maybe you're travelling.

Or maybe you simply want your skin to look fresh on an ordinary day.

You don't always need a full face of makeup.

Sometimes you just want:

• A little coverage.
• A little brightness.
• A little glow.
• A lot of comfort.

That's the philosophy behind Velvet Glow.

Skin, Not Makeup.

 

More Than Just a BB Cream

We didn't want Velvet Glow to be another complexion product that only focuses on coverage.

It's a skincare-infused 5-in-1 BB Cream designed to combine multiple everyday complexion steps in one lightweight formula.

• Moisturiser

For comfortable, hydrated-looking skin.

• Primer

For a smoother-looking canvas.

• Coverage

To help even the appearance of the complexion.

• Concealer

To help soften the appearance of imperfections.

• SPF

For everyday sun protection.

And we've infused the formula with skincare-focused ingredients including:

 

Hyaluronic Acid + Niacinamide + Vitamin F

Because we believe your everyday makeup should feel more like part of your skincare routine.

 

The Velvet Glow Finish

The formula has a lightweight, mousse-like texture designed to blend seamlessly into the skin.

Rather than creating a heavy, mask-like layer, Velvet Glow is designed to create a:

• Soft-focus
• Velvety
• Natural-looking
• Radiant finish.

Think of it as a veil of glow over your complexion.

Your skin remains visible.

Your natural features remain yours.

The finish simply looks more polished.

 

Designed for Indian Skin. Designed for Everyday Life.

India has its own beauty realities.

• Heat.
• Humidity.
• Long days.
• Commutes.
• Work.
• Travel.

And constantly changing environments.

That's why we wanted Velvet Glow to feel lightweight and comfortable rather than heavy or sticky.

It's also non-comedogenic and suitable for all skin types.

Because an everyday complexion product should feel easy to wear.

 

Why Not Launch 10 or 20 Shades?

We may expand the range in the future.

But we didn't want to create shades simply to make the range look bigger.

We wanted to start with a shade that was thoughtfully developed for the skin tones and undertones we wanted to serve first.

If our customers tell us they want additional shades, we'll listen.

Because inclusivity isn't about having the biggest number printed on a shade chart.

It's about creating products that genuinely work for the people you're making them for.

 

A Different Way to Think About BB Cream

We believe complexion makeup is changing.

Women are increasingly looking for products that don't just cover.

They want products that feel comfortable.

Look natural.

Fit into their skincare routine.

And make them feel like themselves.

That's exactly where Velvet Glow belongs.

Not heavy makeup.

Not just skincare.

Something beautifully in between.

Skincare + Makeup.

Coverage + Comfort.

Glow + Natural Skin.

 

Meet Perenne Velvet Glow BB Cream

One thoughtfully developed warm-yellow shade.

Designed for light–medium Indian skin tones.

• Skincare-infused.
• Lightweight.
• Mousse-like.
• Soft-focus.
• Velvety.
• Natural-looking.

And created for the woman who wants the effortless beauty of:

Skin, Not Makeup.

Welcome to Velvet Glow.