From Scratch to Success
At 40, when many consider slowing down, Ritu Khanna chose to begin a new journey. In 2017, she founded Perenne Cosmetics, a homegrown Indian clean beauty brand built on passion, persistence, and purpose. With no prior marketing background, no external funding, and facing intense competition from global skincare giants, Ritu transformed challenges into stepping stones. Today, Perenne Cosmetics is recognized as one of India’s fastest-growing clean beauty brands, loved by thousands of women across the country.
The Vision Behind Perenne Cosmetics
When Ritu Khanna started Perenne Cosmetics, her mission was simple yet powerful — to create skincare and haircare products designed for Indian skin and climate. Unlike many international beauty brands, Perenne focuses on safe, dermatologically tested, paraben-free, and sulphate-free formulations that deliver visible results without compromising on purity.
Challenges on the Entrepreneurial Journey
Building Perenne Cosmetics wasn’t easy. Starting with zero funding, Ritu Khanna faced skepticism and doubts — “Too late to start,” “No brand experience,” “Beauty is a crowded market.” But instead of giving in, she worked tirelessly to position Perenne as a trusted Indian skincare brand that focuses on science-backed ingredients sourced globally, like:
- Niacinamide from France
- Salicylic Acid from Germany
-
Hyaluronic Acid from Switzerland
Her clean beauty entrepreneurship journey in India is proof that persistence, innovation, and a strong vision can overcome any obstacle.
Milestones and Recognition
From a small idea to a recognized clean beauty brand, Perenne Cosmetics has achieved remarkable milestones:
- Loved by thousands of Indian women for effective skincare & haircare
- Recognized with the Mrs. Social – Delhi Chapter Award 2025
- Expanded product portfolio across skincare, haircare, sunscreens, serums, and setting sprays
- Strong presence on Nykaa, Amazon, Flipkart, and Myntra india’s leading e-commerce platforms across India
Ritu Khanna’s success story as a woman entrepreneur is now an inspiration for aspiring business leaders who want to build impactful startups in India.
Why Perenne Cosmetics Stands Out
What makes Perenne Cosmetics unique in India’s crowded beauty industry?
- Clean beauty promise: Paraben-free, sulphate-free, cruelty-free, vegan formulations
- Science + Nature: Globally sourced actives blended with natural extracts
- Made for Indian needs: Products designed for Indian weather, Indian skin, and real problems like acne, pigmentation, hair fall, and sun damage
- Innovation first: From India’s first makeup disinfectant mist to lightweight, non-greasy sunscreens, Perenne focuses on problem-solving products
Inspiration for Women Entrepreneurs
Ritu Khanna’s journey proves that it’s never too late to start. At 40, she turned her dream into reality, showing countless women that age is not a barrier to entrepreneurship. Her success story of building Perenne Cosmetics is a reminder that with courage, clarity, and consistency, one can build an award-winning Indian startup even in a competitive industry.
Conclusion: From Passion to Purpose
The success story of Ritu Khanna and Perenne Cosmetics is not just about creating a brand — it’s about creating an impact. From starting with zero resources to becoming a trusted name in Indian clean beauty, her journey inspires every aspiring entrepreneur to chase their dreams.
