Ritu Khanna is the creator and managing director of Perenne Cosmetics, which she founded in 2017 after performing thorough research into using natural active ingredients for skincare. She has had her own experiences with skin pigmentation difficulties and polycystic ovary syndrome (PCOS) in addition to managing the struggles of being an entrepreneur while also trying to be a good mother. She has established a brand that is committed to creating research-based products, such as the Glow Booster Makeup Setting Spray and Hair Retardant Cream.

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