In an industry often driven by quick fixes and exaggerated promises, Ritu Khanna chose to slow down and rebuild skincare from first principles. With Perenne Cosmetics, she set out to challenge the notion that skincare must be aggressive to be effective. Rooted in clean formulations, scientific actives, and skin-respecting routines, Perenne reflects Ritu’s belief that long-term skin health matters more than instant results. She identified a gap in the Indian market where consumers sought honesty, transparency, and products that truly support the skin barrier. Over nine years, Perenne has grown into a trusted name in conscious personal care, redefining how Indian consumers think about skincare - not as correction, but as care. Ritu Khanna’s journey represents a new wave of founders building brands with integrity, purpose, and lasting impact.

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